It’s OOH not OOOOHHHHH

What is OOH? It actually stands for Out of Home Advertising. The first topic that we discussed in our Emarke Class. Would you believe that the OOH Advertising already started from prehistoric period? Just look at these photos.























Examples of these are:

Billboards






Street Furniture





Transit Advertising





OOH has its advantages:

Reach/Frequency
Geographical Flexibility
Product Awareness
Cost

And of course, it also has its disadvantages:
Creative Limitations
Media Environment

More or less 70% of brand decisions are made in the store. Therefore, Point-of-purchase (POP) advertisement is important. An in house advertiser uses signs, displays, and other techniques of attracting attention and promoting products at their location of sale.

The ADboard or the Advertising Board of the Philippines, which is composed of eight national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry, its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising.

The following are the national organizations which composes Adboard

• Philippine Association of National Advertisers (PANA)



• Association of Accredited Advertising Agencies-Philippines


• United Print Media Group (UPMG)



• Outdoor Advertising Associations of the Philippines(OAAP)



• Advertising Suppliers Association of the Philippines (ASAP)



• Cinema Advertising Association of the Philippines (CAAP)



• Marketing and Opinion Research Society of the Philippines (MORES)



• Independent Blocktimers Association of the Philippines(IBA)



Eight frameworks which standardizes the structures and operating practices of outdoor advertising displays.

1. Avoid installing billboards/advertisements of competing products or firms side by side or on the same line of vision.
2. All outdoor signs must be properly identified.
3. Temporary structure erected on proposed locations to identify the actual site of construction must be respected.
4. Avoid the installation of a board to cover another board.
5. As to outdoor advertising copy, it shall not in any way contain a statement or convey messages or visual displays that are:
6. Obscene or offensive to public decency;
7. False, misleading or deceptive; Offensive to the moral standards of the community; and
8. Violative of any national or local law.

Here are some of the OOH video to watch:

About my blog

Tidbits of ham... why this title? Well, because this will be a blog about pieces of my ideas, other people's ideas, thoughts, events, or tidbits of just about anything under the sun. And why ham? Because ham is meat (beef, pork or poultry) and meat means substance. Tidbits of Ham... small pieces of anything that matters... at least to me.

Blogging Assignment

I have thought about putting up a blog for quite a time. But the other day our teacher in one of our marketing subjects (E-Marke) Mr. Adolf Aran, gave us an assignment to create a blog and write the definition of a blog and blogging-just the push I need to create this blog.

Now for the definition: A blog (or "weblog") is a type of website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Terminologies:
Blogging - authoring a blog, maintaining a blog or adding an article to an existing blog.
Blog posts - Individual articles on a blog other terms “posts” or “entries”
Blogger - A person who posts these entries.
Blogosphere - All blogs, or the blogging community. Also called blogistan or, more rarely, blogspace.
Blogstorm - When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere, it is sometimes called a blogstorm or blog swarm.

Parts of a Blog:
Title – main title or headline of the post
Body – main content of the post
Comments – comments added by readers
Permalink – the URL of the full, individual article
Post Date – date and time the post was published
Categories (or tags) – subjects that the entry discusses
Trackbacks – links to other sites that refer to the entry

A blogsite typically contains a list of links, or blogroll, of other blogs that the author reads or affiliates with.