Internet is the newest venue for marketers as millions of millions of people are getting hook up every day. Internet is the newest stage. But what is internet marketing?
Internet Marketing is:
- The marketing of products and services using the Internet as its medium.
- Requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet Marketing and its Different Forms:
- Contextual advertising - entails the placement of ads on web pages, whose content match with the content displayed on the website.
- PPC [Pay-Per-Click] – the URL of the advertisers gets displayed on top, bottom, left of the search result.
- an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
- Affiliate Marketing – the advertisers enlist their product to other website to market their product. 1) The affiliate search results are displayed on your website so that if your visitor doesn’t find anything interesting in their searches, they’re still on your site. Need to constantly update - What worked yesterday may not work tomorrow.
- Rich Media Advertising - use of streaming audio and video as well as applets for the promotion of the website. It tends to reach out visual clients.
- (RSS)Really Simple Syndication-a web feed format that enables one to keep a tab on updated content. Mostly located at the bottom or upper right of the site.
- Viral Marketing - It is a tell a friend marketing where in you seen a advertisement in the website, you tend to tell it to your friend and tell others.
- Search Engine Optimization- tweaking the site to enhance the rankings obtained by it on the search engines.
- The process of getting your website to the top of the search engines.
- Blogging - is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
- Auto responder marketing - delivering of goods or services automatically.
- Used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
- Email Marketing - is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
- referrers to sending an e-mail to a large number of people at once using a mailing list.
Instruments of E-mail Marketing
- Individual replies to customer requests
- Newsletters (both with original content and supporting a Website)
- Personalized mailings
- Public mailing lists (for market research, support, etc.)
- Autoresponders
- Networking (participating in forums, discussion lists, fairs)
- Web site
Business Models
- e-commerce
- publishing
- lead-based websites
- affiliate marketing
“MUST” in Internet marketing
- Enriching One’s Website
- Internet Marketing Tools
- Keyword Suggestion Tools
