Podcast

What is a Podcast?

The first time I heard it, the first thing that pops into my head was the iPod. Well, they both have the word “pod” that makes them sound alike.

Good thing, it’s one of the topics that we need to discuss in Emarke, Raf Ochoa was the assign reporter. In a way, he was able to shed some light on what Podcast is all about. Below is just a summary of his report. Guys, I hope that your able to pick up something.

A podcast is a media file that is distributed over the Internet using syndication feeds (RSS) for playback on mobile devices and personal computers. It is simply an internet radio show. It’s nothing more than an audio file (usually mp3) that is downloaded via the internet.

…why call it podcasting?

• The term "podcasting" was first mentioned by Ben Hammersley in The Guardian newspaper in a February 2004 article, along with other proposed names for the new medium.It is a portmanteau of the words "pod"—derived from iPod, a brand of portable media player produced by Apple Computer (now Apple)—and "broadcasting".

• It has never been necessary, despite the source of the name, to use an iPod or any other form of portable media player to use podcasts; the content can be accessed using any computer capable of playing media files.To avoid a term suggestive of "iPod", some use the term netcast instead of podcast. A backronym has been posited where podcast stands for "Personal On Demand broadcast

Understanding Syndication- RSS

Podcasting involves a set of rules known as RSS (Really Simple Syndication). RSS allows podcast content to be syndicated instantly on the Web. In 2004, the RSS format was combined with aggregator software to check RSS-enabled web pages for new audio content (Podcasts) and keep users up to date on content.

Users had the option to have that content delivered directly to their home computers, and ultimately, their digital media device or MP3 player.



How to get the Podcast?

Choosing an Aggregator

1st: An aggregator or feed reader is software that uses a web feed to retrieve syndicated web content such as weblogs, podcasts, vlogs, and mainstream mass media websites.

• iTunes

• Bloglines

• Google Reader

2nd: Subscribe to the RSS Feed of the Podcast using Aggregator

How to Subscribe

iTunes> Advance Menu> Subscribe to Podcast > then enter the url for the podcast directory you are subscribing to.



Benefits of Podcasting

• Reach a new audience

People like to consume media differently, so including another media option could help you reach new audience. Unlike video podcasts, audio podcasts allow a listener to multi-task, so they could end up listening to you on the way to work on while they browse the web.

• You can reach a niche audience.
  

Podcast aren’t limited by the market. A podcast on pet care with an audience of 500 would be cancelled instantly in a radio market, but as long as the podcaster is willing and eager to produce shows, this niche podcast will flourish all around the world.

• Highlight your authority

Giving away useful information can highlight your expertise in your field and might make people more likely to trust you in future. You could also record seminars and conferences so that people who couldn’t make the event can listen.

• Build a relationship with your listeners

Podcasts put a voice to your company/website and help you avoid being just another logo. Because podcasts are also opt-in, it means that only people who are interested in what you have to say will listen.

• Increase advertising potential

If your podcast becomes popular, you might even be able to start selling advertising slots.

• Respond to customer feedback.

You can use your podcast as a chance to address any customer concerns or feedback you’ve received.

Internet Marketing

Internet is the newest venue for marketers as millions of millions of people are getting hook up every day. Internet is the newest stage. But what is internet marketing?

Internet Marketing is:

• The marketing of products and services using the Internet as its medium.

• Requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet Marketing and its Different Forms:

• Contextual advertising - entails the placement of ads on web pages, whose content match with the content displayed on the website.

• PPC [Pay-Per-Click] – the URL of the advertisers gets displayed on top, bottom, left of the search result.

• an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

• Affiliate Marketing – the advertisers enlist their product to other website to market their product. 1) The affiliate search results are displayed on your website so that if your visitor doesn’t find anything interesting in their searches, they’re still on your site. Need to constantly update - What worked yesterday may not work tomorrow.

• Rich Media Advertising - use of streaming audio and video as well as applets for the promotion of the website. It tends to reach out visual clients.

• (RSS)Really Simple Syndication-a web feed format that enables one to keep a tab on updated content. Mostly located at the bottom or upper right of the site.

• Viral Marketing - It is a tell a friend marketing where in you seen a advertisement in the website, you tend to tell it to your friend and tell others.

• Search Engine Optimization- tweaking the site to enhance the rankings obtained by it on the search engines.

• The process of getting your website to the top of the search engines.

• Blogging - is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

• Auto responder marketing - delivering of goods or services automatically.

• Used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.

• Email Marketing - is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience

• referrers to sending an e-mail to a large number of people at once using a mailing list.

Instruments of E-mail Marketing

• Individual replies to customer requests

• Newsletters (both with original content and supporting a Website)

• Personalized mailings

• Public mailing lists (for market research, support, etc.)

• Autoresponders

• Networking (participating in forums, discussion lists, fairs)

• Web site

Business Models

• e-commerce

• publishing

• lead-based websites

• affiliate marketing

“MUST” in Internet marketing

• Enriching One’s Website

• Internet Marketing Tools

• Keyword Suggestion Tools